Marketing and Communications at the British Council is a strategic function that drives awareness, understanding, and engagement with us across our diverse audiences. We use insight, knowledge, and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. This role is new as part of the Marketing and Communications Transformation program. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.
Desirable requirements
- Relevant professional accreditations e.g. CIM, Melcrum, GCN, CIPR, WOMMA, etc.
- Experience in a global organization
- Evidence of successful line management of a small team remotely
- Experience in the Exams market
Role Specific Skills:
CIM Marketing Competencies
Insights (Level 3)
- Ensures their country’s requirements for research are considered at the regional level to contribute to greater efficiency and consistency in the commissioning of market research.
- Analyses and presents information from research and customer feedback as insights
Integrated marketing communications (Level 4)
- Creates integrated marketing communications plans using both physical and digital tools
- Implements integrated marketing communications plans using both physical and digital tools
Partnership marketing (Level 4)
- Reviews establish and develop channel/partnership marketing strategies to meet customer needs and achieve business goals
- Manages and monitors the implementation of channel and/or partnership marketing plans to meet the needs of customers, channel partners, and the organization
Monitoring and measuring effectiveness (Level 4)
- Collects synthesizes, analyses, and reports measurement data
- Participates in reviews of marketing activities using measurement data and analytics to identify improvements
- Uses social analytics and listening tools to identify improvements to organizational processes that will enhance social reputation
Pay band: 7
Remuneration: Naira 18,180,443 per annum
Contract type: Locally engaged
Contract Duration: Indefinite